myissue
24 hour ad challenge
About Me
HYPtv teamed up with M&C Saatchi and Johnnie Oddball to host the 24 Hour Ad Challenge in conjunction with the ICA on 7 & 8 November 2009.
Teams of film-makers joined together with advertising student creative teams to create a 60" commercial for the ICA - all in just 24 hours! Each amalgamated team had an M&C Saatchi creative mentor who was there to offer advice and review ideas. 20 teams (over 150 people) competed in the challenge.
The judges were Alan Yentob, Creative Director of the BBC, Graham Fink, Creative Director M&C Saatchi, Designer Peter Saville, Patrick Burgogne, editor of Creative Review and Filmmaker Sophie Fiennes.
The prize: Fame! The winning commercial will be regularly screened at the ICA for 8 weeks. Plus everyone had the chance to have their work seen by some heavyweight creative and media industry professionals.
Here are all the commercials. The winner was Team 13.
Team 10 – 24 Hour Ad Challenge
Team 20 – 24 Hour Ad Challenge
Team 5 – 24 Hour Ad Challenge
Team 16 – 24 Hour Ad Challenge
Team 18 – 24 Hour Ad Challenge
Team2 – 24 Hour Ad Challenge
Team 15 – 24 Hour Ad Challenge
Team 12 – 24 Hour Ad Challenge
Team 19 – 24 Hour Ad Challenge
Team 9 – 24 Hour Ad Challenge
Team 14 – 24 Hour Ad Challenge
Team 11 – 24 Hour Ad Challenge
Team 6 – 24 Hour Ad Challenge
Winners – Team 13 – 24 Hour Ad Challenge